About Reinvent
Our goal at Reinvent is to build a unique, highly integrated collection of vertical networks and in the process create very profitable businesses and online communities.
Originally founded in 2000, Reinvent was established to acquire high quality domain names and harness the value inherent in direct navigation traffic. By 2008, we had over 200,000 domain names and were developing networks with highly targeted offerings.
In a short ten years, coinciding with the dotcom bust, with a powerful combination of vision, ingenuity and passion and no outside capital, we assembled the best domain name portfolio in the world. We’re also very proud that we were profitable from our first year.
Moving forward, we are going to develop these prime virtual real estate properties and effectively reinvent the user’s experience.
Today, our focus is twofold:
- Improve our core business of optimizing and monetizing domain names by consolidating high volumes of traffic with Proto, our revolutionary new platform;
- Leverage our large network traffic to incubate, accelerate and grow new businesses, connecting people, communities and commerce.
Reinvent Timeline
200,000+
Owned domains
230,000+
Managed domains
17 Million
Unique visitors per month
Our Team
Our executive team consists of experienced leaders from technology, business, marketing, and finance.
Meet the Reinvent team
Incubating & Developing
Our incubation and development work is as fast and fluid as it has proven effective. If we stopped to analyze it, we’d notice that we tend to follow an iterative, virtuous loop.
Learn about our process
Community
In addition to innovating for business, supporting the community is central to our mission. Every year, portions of our profits and many hours are devoted to supporting worthy causes.
Read more