Our Platform

Proto is Reinvent’s next leap forward in domain optimization and monetization and is scheduled to be launched in 2012. Proto supports optimized PPC monetization as well as access to new revenue sources.

The purpose behind Proto is three-fold:

1. Improve returns by providing better monetization through innovative optimization and precisely targeted PPC advertising;
2. Analyze the aggregated traffic for valuable trend data to share with clients and inform R & D;
3. Leverage the massive network traffic to incubate new and accelerate existing businesses.

Leveraging the cloud and an advanced set of technical components, Proto cuts overall hardware costs while supporting a more scaleable application architecture that allows for real-time analytics, enhanced templates for domains and much more.