Reinvent is about taking an idea, making it a reality and building it into something great. We own or operate nearly 600,000 domains that generate revenue through pay per click advertising. However, we’re committed to developing this real estate into independent businesses through our lab, or incubator model.
Most incubators work by supporting an entrepreneur through venture funding and administrative support (facilities, IT, HR, finance, etc). We think that’s a great model, except our focus will be on developing our existing network of domains. We look for interesting business models, trends in consumer behaviour, opportunities to create efficiencies or uniquely solve problems and then use a collaborative, small team process to quickly produce prototypes.
The heart of this effort lies with our development and product management teams. Our lab is staffed with senior generalists who love to explore new ideas and who have very strong communication, collaboration, and engineering skills. Each pod, or group, is roughly two or three engineers and a Product Manager who collectively move an idea from raw concept through various stages of gate development . We want to move fast and capitalize on opportunities, so we hope that we can get working prototypes in approximately six weeks or less.
We leverage our existing network of domains to test these ideas by moving our enormous volume of internet traffic towards these prototypes. It’s a uniquely powerful - and different - spin on the incubator model and one we’re quite excited about.
